John & Betty win the Holidays at Home Valentine’s Edition
Betty Maraka emerged as the lucky winner of the Valentine’s Edition of The Pearl Guide’s Holidays at Home Campaign, fending off stiff competition to win 2 nights for herself and her friend John Kibuka at the luxurious Lake Victoria Serena Resort. The get-away package was claimed by a friend to Betty, John Kibuka, as the winner Betty was away on work duty in Burundi on the day of awarding the winner.
Betty Maraka’s winning photo of herself and group of 10 friends rafting the wild rapids of the River Nile in Jinja amassed a whooping 4,200 votes at the close of voting on 10th February 2014 23:59 hrs and was closely followed by a photo by Leni Eva at the beach with her girlfriends, which clocked in 3,813 votes, a mere 400 votes shy of the lead in a phenomenal campaign that attracted over 800 domestic photographs across web, Facebook, Twitter and Instagram.
The Holidays at Home Campaign for domestic tourism is an initiative crafted by The Pearl Guide to refine the over-all image of local holiday get-aways and prompt Ugandans to inspire fellow Ugandans to take more inland trips. Domestic travel in Uganda has continuously created headaches for concerned stakeholders. Challenges are rooted in the perception that tourists have to be foreigners who are the only people able to afford our perceptively “expensive” packages. The local financially abler middle classes suffers is largely unaware of the various scenic holiday gems the country harbours and opt for the more popular destinations e.g Zanzibar.
The “Holidays at Home” Campaign effectively utilizes Uganda’s large and booming social media base. Users upload photos of trips they’ve had in Uganda to www.thepearlguide.co.ug or on Facebook and Twitter under the hashtag #holidaysathomeug and the owner of the best voted photo wins a holiday, for this edition, 2 Nights for 2 at The Lake Victoria Serena Resort.
The inaugural Holidays at Home Campaign was held from 1st November t0 6th December 2013 and was conquered by Colin Kirenga who bagged 2 Nights for 2 at the Rainforest Lodge in Mabira.
The Pearl Guide wishes to thank all the 9,700 people that have shown immense support for the campaign either by way of photo submission or casting votes for the submitted photos. The Pearl Guide also specially thanks partners Serena Hotels Uganda for backing the campaign and realizing there’s a domestic void to be filled.
Stand by for the next Edition of the Holidays at Home Campaign!